This policy describes how M. Shanken Communications acquires, uses and discloses data from its digital media services, including websites, apps, email newsletters and social media accounts, and what choices customer have regarding their data.
Last Modified: April 18, 2023
This Policy describes:
How we acquire and use the Data we receive from you when you access, visit, and/or use a Service;
When and why the Data may be disclosed to third parties, including third-party suppliers such as Quantcast, META, Google Analytics 4 (GA4), and Google Analytics (GA);
Your choices regarding the collection and processing of your Data;
California residents, please see Sec. 9 regarding your state-specific rights.
LINKS TO THIRD PARTY SITES AND THIRD-PARTY SUPPLIERS
Our Services use Quantcast, a third-party audience measurement and analytics platform, to better understand user behavior and demographics. Quantcast collects anonymous data such as browsing activity, device information, and geographic location. For more information about Quantcast and how to opt-out, please visit: https://www.quantcast.com/opt-out/
META (Facebook Pixels)
We use Facebook Pixels, which are small pieces of code placed on our Services, to track user behavior, measure the effectiveness of our advertising, and target relevant ads to users on Facebook. The data collected through Facebook Pixels is anonymized and aggregated. To learn more about Facebook Pixels and how to adjust your Facebook ad preferences, visit: https://www.facebook.com/ads/preferences
Google Analytics (GA)
Our Services use Google Analytics (GA), a web analytics service provided by Google, to collect, analyze, and report on how users interact with our Services. GA collects anonymous data such as browsing activity, device information, and geographic location. To learn more about Google Analytics and how to opt-out, please visit: https://tools.google.com/dlpage/gaoptout
Google Analytics 4 (GA4)
We also use Google Analytics 4 (GA4), which is the latest version of Google's web analytics service. GA4 provides improved insights and reporting capabilities to help us better understand user behavior and optimize our Services. GA4 collects anonymous data such as browsing activity, device information, and geographic location. To learn more about Google Analytics 4 and how to opt-out, please visit: https://tools.google.com/dlpage/gaoptout
INFORMATION WE MAY COLLECT
We collect various kinds of information that you provide to us, as well as information we obtain from your use of the Services and information collected by third-party suppliers. Some of the types of information that we may collect (collectively referred to herein as "Data") include:
Information associated with or used to identify or contact a specific person. Personal Information includes: (1) contact data (such as e-mail address, telephone number); (2) demographic data (such as gender, age, address including zip code); and (3) certain Usage Data (defined below), such as IP address.
Information about an individual's online activity that, by itself, does not identify the individual. Usage Data that may be collected include:
technical information, including your browser type, service provider, IP address, operating system, and web pages visited;
information about what you've searched for and looked at while using the Services;
metadata, which means information related to items you made available through the Services, such as the date, time, or location that a shared post was posted;
data collected by third-party suppliers such as Quantcast, META, Google Analytics 4 (GA4), and Google Analytics (GA).
A category of Personal Information collected about the location of a mobile device or computer, including:
the location of the mobile device or computer used to access the Services derived from GPS or Wi-Fi use;
the IP address of the mobile device or computer or internet service used to access the Services;
other information made available by a user or others that indicates the current or prior location of the user, such as information that other information made available by a user or others that indicates the current or prior location of the user, such as information that you or others post indicating your location;
geolocation data collected by third-party suppliers such as Quantcast, META, Google Analytics 4 (GA4), and Google Analytics (GA).
HOW WE COLLECT DATA
We collect Data when you:
- Register for or use a Service;
- Complete a survey or questionnaire;
- Sign up for e-newsletters;
- Participate in a contest or sweepstakes;
- Post in our forums or comment on content;
- Communicate with us or another user;
- Use a Service's location-based feature;
- Purchase products or services through the Service.
We also collect Data passively using technologies like cookies, web beacons, and navigational data collection (log files, server logs, etc.). Some of these technologies are used by third-party suppliers such as Quantcast, META, Google Analytics 4 (GA4), and Google Analytics (GA) to collect Data for us.
We use both first-party and third-party cookies. First-party cookies are those set by our Services, while third-party cookies are set by other companies, such as analytics providers like Quantcast, META, Google Analytics 4 (GA4), and Google Analytics (GA).
You have the option to disable cookies through your browser settings. However, please note that disabling cookies may affect the functionality of our Services and limit your ability to access certain features or content.
THIRD-PARTY PLATFORMS AND COOKIES
You can opt-out of receiving targeted advertising from these third-party platforms by visiting their websites and following their opt-out procedures, or by adjusting your browser settings to block or delete cookies.
DATA USAGE AND SHARING
We use Data to provide, operate, maintain, and enhance the Services, develop new Services, and offer personalized content and advertising. We may share Data with our parent, subsidiaries, affiliates, and third-party service providers to perform functions on our behalf, such as providing technical or customer support, analytics, marketing, and payment processing.
We may also share Data when required by law or to respond to legal process, to protect our rights or property, to protect the safety of our users or the public, or to enforce our terms of service.
YOUR CHOICES REGARDING DATA
You may also adjust your browser settings to block or delete cookies. However, please note that disabling cookies may affect the functionality of our Services and limit your ability to access certain features or content.
Please note that even if you opt-out of receiving promotional communications, we may still send you non-promotional messages, such as notifications about your account, or updates to our terms, conditions, or policies.
CHILDREN & MINORS PRIVACY
We implement reasonable security measures to protect your Personal Information from unauthorized access, use, disclosure, or loss. However, no data transmission over the internet or electronic storage can be guaranteed to be 100% secure. While we strive to protect your Personal Information, we cannot guarantee its absolute security.
We will retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. When we no longer need your Personal Information, we will securely delete or destroy it in accordance with applicable laws and regulations.
INTERNATIONAL USERS, DATA TRANSFERS, GDPR, AND PECR COMPLIANCE
Our Services are operated from the United States and are intended for users located worldwide. If you are accessing our Services from outside the United States, please be aware that your Personal Information may be transferred to, stored, and processed in the United States or other countries that may have different data protection laws than your country of residence.
If you are a resident of the European Economic Area (EEA), United Kingdom, or Switzerland, you have certain rights and protections under the General Data Protection Regulation (GDPR). To the extent that we process your Personal Information subject to the GDPR, we rely on our legitimate interests to provide our Services, your consent, or the necessity to fulfill a contract with you, as the legal basis for processing.
Under the GDPR, you have the following rights:
- The right to access, rectify, or erase your Personal Information.
- The right to restrict or object to the processing of your Personal Information.
- The right to data portability, which allows you to request a copy of your Personal Information in a structured, commonly used, and machine-readable format.
- The right to withdraw your consent to the processing of your Personal Information, if processing is based on consent.
- The right to lodge a complaint with a supervisory authority in your country of residence.
M. Shanken Communications, Inc.
ATTN: Privacy Officer
Address: 825 Eighth Avenue, New York, NY 10019
Phone: (888) 360-9777
CALIFORNIA PRIVACY RIGHTS
California's "Shine the Light" law (Civil Code Section § 1798.83) permits users who are California residents to request and obtain from us, once a year and free of charge, information about the Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of Personal Information that was shared and the names and addresses of all third parties with which we shared the information in the immediately preceding calendar year.