Cigars

Ashton Ships La Aroma de Cuba Pasión

Sep 29, 2021 | By David Savona
Ashton Ships La Aroma de Cuba Pasión
Photo/ Ashton Distributors

The newest brand from Ashton Distributors, La Aroma de Cuba Pasión, is now shipping. Entirely Nicaraguan, the line comes in six sizes, and features a Cuban-seed, shade-grown wrapper. 

The cigars, which retail from $10 to $11.50, are made under the watchful eye of the Garcia family, owners of My Father Cigars, and the family behind many Ashton products, including San Cristobal and several other lines of La Aroma de Cuba cigars.

Now the sixth brand in the La Aroma de Cuba series, Pasión cigars are a little late to market. Ashton had hoped to have the cigars on sale by August, but they started shipping last week.

landscape

“The initial response to the brand has been very strong,” said Sathya Levin of Ashton. “We’ve been taking pre-orders for the last two months, and the number of pre-orders we received is greater than three times the quantity of boxes that arrived from the factory on our inaugural shipment. We anticipate receiving monthly shipments, filling backorders, and spreading the product across the country for the remainder of the year.”

The core La Aroma de Cuba brand was first made in Honduras when it debuted in 2002, but Ashton moved production to Nicaragua in 2008, where it’s been made ever since. The various La Aroma lines, such as the Edición Especial and the Mi Amor tend to score well in the pages of Cigar Aficionado, often appearing on the annual Top 25 list.

Look for a vertical brand tasting of the new La Aroma de Cuba Pasión in an upcoming edition of Cigar Insider, the twice-monthly newsletter from Cigar Aficionado.

Nicaragua La Aroma De Cuba Ashton Distributors Inc.

More in Cigars

See all
U.K. Cuban Cigar Distributor Releases Boxes of Aged Stock

U.K. Cuban Cigar Distributor Releases Boxes of Aged Stock

Hunters & Frankau, the regional distributor of Cuban cigars for the United Kingdom, has been …

Dec 6, 2021
Serino Cigar Creates Artistic Branch, Ships New Elenor Rose

Serino Cigar Creates Artistic Branch, Ships New Elenor Rose

Serino Cigar Co. has formed a new division within the company called Studio Serino, an artistic, …

Dec 3, 2021
La Palina 125 Años Shipping Now, KB Next Week

La Palina 125 Años Shipping Now, KB Next Week

The month of December is kicking off with two new releases from La Palina.

Dec 2, 2021
PCA Exclusive Alec Bradley Magic Toast Now Shipping

PCA Exclusive Alec Bradley Magic Toast Now Shipping

For those who enjoy square cigars.

Nov 30, 2021
12 Smaller Cigars For Thanksgiving

12 Smaller Cigars For Thanksgiving

It’s turkey time.

Nov 24, 2021
Espada by Montecristo Signature Coming Next Month

Espada by Montecristo Signature Coming Next Month

Called Espada by Montecristo Signature, the upcoming brand is billed as medium bodied and made …

Nov 24, 2021
z