The name of a specific size of a cigar, which typically appears on the front of the box. With an Arturo Fuente Flor Fina 8-5-8, for example,  Arturo Fuente is the brand name, Flor Fina 8-5-8 is the frontmark. For more on frontmarks and how to decipher the words in a cigar shop, see the Cigar Aficionado video on selecting cigars.