Blind Taste

A process of judging where the identity of the judged product is kept hidden from the taster. All of the tastings in Cigar Aficionado magazine and Cigar Insider newsletter (save for those that appear in Connoisseur’s Corner) are done blind. A tasting coordinator buys cigars at retail outlets, creates a code, removes the identifying cigar bands from the cigars, replaces the branded band with a plain numbered band and passes them out to the tasting panel. The tasting panel does not know the identity of the cigars, nor how much they cost, where they are from, or any other detail.

Watch this video of Gordon Mott, Cigar Aficionado’s executive editor, explain the blind tasting process.