American Market Selection

A seldom-used term today, American Market Seletion (abbreviated as AMS) was created by the major importer of Cuban cigars in the 1950s to designate green or candela colored wrappers, also known as double claro wrappers. Green cigars are latter-day oddities, but they once were the preferred smokes of Americans. From about 1958 to the early 1970s, Americans smoked billions of cigars, and nearly all of them were candelas.