Dion Giolito, owner of a retail cigar shop in Reno, Nevada, established Illusione Cigars in the mid-2000s to sell his cigar brand, also known as Illusione. Since that time, Illusiones have risen from a local brand known only to Reno's modest enclave of enthusiasts to a national cigar line with comprehensive U.S. distribution. Having smoked pre-Sandinista cigars from Nicaragua, Giolito sought to recreate this style, and he has exacting demands for what types of tobaccos make it into his Illusione cigars. Illusione has been extended to include such popular lines as Epernay, Fume d'Amour, Ultra and Garagiste. Most Illusione cigars are produced at the TABSA factory in Estelí, Nicaragua.