Viaje Puts Exclusivo Into Regular Production

After years of producing nothing but small-batch, limited-run cigar lines, Viaje Cigar Co. is releasing its first regular-production cigar line since 2010—the Viaje Exclusivo. It will be available year-round and is set for a late April or early May commercial release.

According to brand owner Andre Farkas, the Viaje Exclusivo started as an events-only cigar, but high consumer demand prompted the decision to put the cigar into a regular indefinite production.

"Everyone seemed to love the cigar, and I began receiving requests for it," Farkas said. "All tobacco used is from Aganorsa and will be rolled in Honduras at Raices Cubanas."

Made entirely from Nicaraguan tobacco, the Exclusivo features a Criollo '98 wrapper and will be available in three sizes: Robusto, 5 inches by 52 ring gauge, Toro, 6 by 50, and Double R, 5 1/2 by 54. They're slated to retail for $8.40 to $9.04. A 6 by 52 Torpedo is also being made exclusively for the German market.

The Viaje Oro and Viaje Platino lines were originally regular-production brands, but Farkas decided to turn them into small-batch, limited runs for portfolio consistency, as his other cigars lines as Skull and Bones and Super Shot are all rolled in limited, finite numbers. Oro and Platino are still small-batch lines and Farkas currently has no plans to turn any other brands into full-fledged production cigars. The Exclusivo is Viaje's only regular-production smoke. See an upcoming Cigar Insider for a vertical tasting.

This story first appeared in the April 7, 2015 issue of Cigar Insider.

"test" —April 14, 2015 12:35 PM