Two Perez-Carrillo Cigars to Launch in Europe

The EPC Cigar Co. first broke into the European cigar market two years ago, and now company owner Ernesto Perez-Carrillo wants to show his appreciation to retailers there in the best way possible: with new cigars.

New Wave Reserva and E.P. Carrillo Cabinet debuted at last weekend's InterTabac tobacco trade show, held in Dortmund, Germany, and they are slated for release in Europe in October. Perez-Carrillo confirmed that the new lines will appear in U.S. cigar shops later in the year.

The New Wave Reserva's blend features a Connecticut broadleaf binder and filler tobaccos from Nicaragua and the Dominican Republic. It is covered by Ecuadoran Connecticut wrapper leaf that comes from high on the tobacco plant. According to Perez-Carrillo, the wrapper is darker and stronger than the Ecuador Connecticut leaf used in the original New Wave Connecticut.

"It's more in the medium strength profile," he said.

New Wave Connecticut Reserva will be packed in boxes of 24 and come in four sizes: Robusto, measuring 5 inches by 50 ring gauge; Toro 52 by 6; Supremo 5 1/8 by 56; and Inmensos 6 by 60. The price range of the cigar is $6.65 to $8.60, slightly higher than the original New Wave Connecticut line. The first shipment will be only 200 boxes.


The company also showed off the new E.P. Carrillo Cabinet, a medium- to full-bodied cigar that uses the same Ecuadoran Habano Corojo ‘99 wrapper used on the company's new Inch C-99 line. The rest of the blend is a Dominican Republic binder and filler tobacco from Nicaragua. Four sizes of Cabinet—Robusto, 5 by 50; Toro 6 by 52; Supremos Extra 5 7/8 by 56; and Wide Toro 6 by 60—will be packed in 25-count boxes and retail from $6.30 to $8.30. Like Reserva, only 200 boxes of Cabinet are being initially shipped.

Both cigars will be manufactured at Tabacalera La Alianza, Perez-Carrillo's factory in the Dominican Republic.