Sam Morales, director of marketing for Drew Estate, has resigned from the company to pursue other interests. In a release sent to Cigar Aficionado, Drew Estate said its executive team had begun a search to replace Morales.
Morales, 27, spent five years with Drew Estate. He was hired in 2013 by company founder Jonathan Drew, then promoted to lifestyle marketing manager after the company’s acquisition by machine-made cigar giant Swisher International in 2014. Two years later, he was promoted to the director of marketing position.
Morales spoke highly of Drew, and Drew spoke highly of Morales.
“Jonathan is one of the best brand marketers and tobacco men this industry has ever seen. He is one of my best friends on the planet, and I am blessed and humbled to have been mentored by him over the past five years,” said Morales.
“Sam is the little brother that I never had, plus so much more,” said Drew. “For the past five years he has been an integral part of my life, and I am so proud of all Sam has accomplished at Drew Estate. Together, we added incredible texture to multi-generational brands, constantly innovated, and dreamed bigger than we could have ever imagined. Sam’s thought leadership helped define our product segments throughout our sales channels and subchannels and infused the organization with long-term innovative capability.”
Drew Estate operates La Gran Fabrica Drew Estate in Estelí, Nicaragua, one of the largest handmade cigar factories in the world, making such handmade cigar brands as Liga Privada and Herrera Esteli. The company, which also produces the infused Acid brand, is headquartered in Florida.