Room101 Goes Mild And Strong With Upcoming Releases

Room101 Goes Mild And Strong With Upcoming Releases
Farce Connecticut, left, and The T Connecticut, right, are milder versions of the brands' original blends. Both wear Connecticut-seed wrappers from Ecuador.

Matt Booth, owner of Room101, believes that no brand portfolio is complete without a Connecticut cigar. That’s why he’s introducing milder versions of the The T and the Farce with Connecticut wrappers at this week’s IPCPR trade show.

But he’s going in the opposite direction with Hit & Run. He’ll also be introducing a stronger, amped-up alternative called Hit & Run Part Deux (Rip & Dip).

“Every proper collection of cigars requires a Connecticut blend to round out the offering,” said Booth. “As a cigar must be balanced to offer a well-rounded experience, I am striving for our collections to have that same level of balance.”

The T Connecticut consists of an Ecuador Connecticut-seed wrapper around all-Nicaraguan tobaccos. Like the original The T, Connecticut is made in Nicaragua by A.J. Fernandez and comes in four sizes: Corona, measuring 6 inches by 44 ring gauge; Short Robusto, 4 by 48; Double Robusto, 5 1/2 by 54; and Toro, 6 by 50. They’ll retail for $10.60 to $11.40 and ship in boxes of 20.

While the Farce Connecticut is also wrapped in Ecuadoran Connecticut cover leaf, it has an Indonesian binder and filler tobacco from Nicaragua and the Dominican Republic. It’s a new version of the core Farce line, which came out in the Spring, and is offered four sizes: Short Corona, 4 7/8 by 46; Robusto, 5 by 50; Churchill, 7 by 48; and Super Toro, 6 by 56. Produced at the Tabacalera William Ventura factory in the Dominican Republic, the cigars will retail for $10.30 to $12.40 and come in 20-count boxes.

Hit&Run, however, is a different story. Booth intended the new Hit&Run (Rip&Dip) to have “a bit more punch and attitude than its predecessor.” He did this by taking Dominican, Nicaraguan and U.S. fillers, an Indonesian binder and wrapping them in a Central American cover leaf, the specifics of which he’s not disclosing. “We must be vague for the sake of our art,” Booth coyly said.

But he was happy to disclose the rest of the details. Packed in 10-count boxes, Hit&Run Part Deux (Rip&Dip) comes in four sizes: Short Corona, 4 1/2 by 46; Almost Robusto, 4 3/4 by 52; Super Toro, 6 by 54; and Almost Churchill, 6 1/4 by 48. The cigars are set to retail from $9.50 to $10.50 and, like the original, are made at William Ventura.

Booth anticipates that initial shipments of the new cigars will go out to retailers after the show, with larger shipments to follow into the fall.