Nicaraguan La Aroma Ready to Debut

Next week, the cigar world will get its first look at the new La Aroma de Cuba. Unlike the original, it will be made in Nicaragua, rather than Honduras.

La Aroma de Cuba Edición Especial is being made in Nicaragua by Jose "Pepin" Garcia. Brand owner Robert Levin, who also owns the Ashton and San Cristobal cigar brands, said it has strength and flavor—but not too much.

"It's not as full-bodied as San Cristobal," he said. "You can smoke one after the other." Ashton vice president Sathya Levin said the cigars have "a lot of aroma and flavor, without a lot of punch."

The Edición Especials feature a Cuban-seed wrapper grown by Oliva Tobacco Co. in Ecuador, a fairly rare leaf. The filler and binder are all Nicaraguan.

The brand will come in five sizes with suggested retail prices from $6.50 to $8.