What was once an exclusive cigar for members of the Tobacconists’ Association of America (TAA) is now a full-produciton brand available to all retailers. The La Palina Bronze Label has expanded to three sizes and will hit cigar shops next month.
When the La Palina Bronze Label was introduced last year, it came in only one size—a 6 1/2 inch by 52 ring gauge Toro. Two sizes have been added: Robusto, at 5 1/2 by 50, and Gordo, at 6 by 60.
“Bronze Label Toro was originally launched as a TAA exclusive size in March of 2017,” said Sam Phillips of La Palina Cigars. “After multiple reorders, we started to receive numerous requests from non-TAA retailers. It made sense to convert the line to full production.”
The cigars, which are distributed by La Palina, were made in collaboration with Rocky Patel and produced at Nestor Plasencia’s El Paraiso factory in Honduras. The blend consists of a Habano-seed wrapper from Honduras, Honduran binder and filler from Honduras and Nicaragua.
Packaged in boxes of 20, the La Palina Bronze labels will retail for $8.99 to $11 once they start shipping on the second week of February.
This article first appeared in the January 23, 2018 issue of Cigar Insider.