The Garcia family, owners of My Father Cigars and two-time winners of Cigar Aficionado’s Cigar of the Year, are putting the finishing touches on a new brand that will debut in mid-July at the International Premium Cigar and Pipe Retailers trade show.
Cigar Aficionado got a preview of the My Father La Gran Oferta yesterday at the company’s headquarters in Miami.
The cigars are rolled in the Garcia’s large facility in Estelí, Nicaragua, with Cuban-seed binder and filler tobaccos grown on their own Nicaraguan farms. The wrapper leaf is Ecuador Havana.
Cigar Aficionado saw an early version of the smoke. “It’s not too strong, not as strong as some of the brands we have,” said Jaime Garcia, who owns My Father along with his father, José “Pepin” Garcia, and sister Janny. “It has a reddish wrapper that’s very oily.”
La Gran Oferta translates to “the great offer,” and the cigar features vibrant artwork modeled after a very old cigar brand that sold under the same name.
The smoke will come in five sizes: Toro, measuring 6 inches by 50 ring gauge; Robusto, 5 by 50; Torpedo, 6 1/8 by 52; Toro Gordo, 6 by 56; Lancero, 7 1/2 by 38. The cigars should be ready for shipping soon after being shown to retailers at the IPCPR.
José Ortega, vice president of sales for My Father, said he expects La Gran Oferta out by the first week of August at the latest.
Pricing has yet to be determined.