The 2014 IPCPR in Las Vegas allowed General Cigar Co. to flex some muscle, showcasing a host of new brands and offerings as part of its monster cigar portfolio. Among the major announcements included the official debut of the reimagined Dunhill Signed Range.
"The new look of Dunhill Signed Range has been inspired by the need to create a more modern feel to the brand," said Steven Kron, regional account manager at Dunhill Cigars. He explained to Cigar Aficionado they were seeking an aesthetic, "That highlights the craftsmanship and attention to detail that goes into every cigar we make."
Owned by British American Tobacco International Ltd. and distributed by General, the new look marks the second major revamping in the history of the smoke.
First released in 2001, the original Signed Range was manufactured by Cuevas & Toraño in the Dominican Republic. The blend featured an Ecuadoran wrapper, a U.S.A./Pennsylvania binder and filler from the Dominican Republic and Colombia. But in 2007, production moved to Estelí, Nicaragua, with a modified blend profile: a Nicaraguan wrapper, Cameroon binder, and filler from the Dominican Republic and Nicaragua.
Both iterations of the Dunhill Signed Range scored highly with Cigar Aficionado, but it was the second, reblended version that impressed our tasters enough to rank it on Cigar Aficionado's Top 25 Cigars list twice: The Toro made the No. 10 spot in 2007 and again in 2011 at the No. 19 spot.
The latest version of Signed Range features a new label (two stately lions gripping a regal crown and shield), but Kron says the blend profile remains the same as the previous offering, "Due to the excellent rating it continually receives."
The cigars will continue to be produced by Scandinavian Tobacco Group Estelí, which is owned by General's parent company, the Scandinavian Tobacco Group. The new lineup of Dunhill Signed Range will include six sizes: Churchill, 7 inches by 50 ring gauge ($15.25); Gigante, 6 by 60 ($14.50); Double Robusto, 5 1/2 by 52 ($13.75); Robusto Tubed, 4 1/2 by 52 ($13.75); Toro, 6 by 50 ($13.25) and Corona, 5 1/2 by 42 ($10.75).