Roughly 400 guests filed into the open-air building in the South Beach section of Miami that glowed green and yellow last Thursday to get a first look at Escurio, Davidoff Cigars' new Brazilian smoke.
Part of Davidoff's "Black Label" series, which includes the company's lauded Nicaragua blend, Escurio is being rolled in Santiago, Dominican Republic, at the company's factory with a mixture of Brazilian Mata Fina and Dominican filler tobaccos, a Brazilian cubra binder and an Ecuador Habano wrapper that is dark, shiny and oily.
Guests walked into an event space that had been transformed to look like a night out in Rio de Janeiro. Guests were given a chance to create digital graffiti renditions of the Rio skyline, as well as remix a popular Brazilian song at custom DJ stations set up throughout.
Davidoff also showed off for the first time the three sizes of the new Escurio cigars, which will be officially launched at this summer's IPCPR trade show. The sizes are meant to be relatively quick smokes, as each is less than six inches long. There are three shapes: Petit Robusto, which measures 3 1/4 inches long by 50 ring gauge and will retail for $8.50; Robusto, 4 1/2 by 54, $15.90; and Gran Toro, 5 1/2 by 58, $17.90.
Escurio will be packaged in black wooden boxes with metallic foil that contain 12 to 14 cigars as well as four-packs, with the Escurio halfmoon logo emblazoned on top. Davidoff says the cigars will begin shipping to retailers in late July.
Coinciding with the launch of Escurio, Davidoff has created a line of cigar accessories, which were also on display at the party. The accessories line includes a jetflame lighter, punch cutter, and two leather cigar cases designed to accommodate the smaller Escurio sizes.