Davidoff Reports 2017 Sales Growth

Davidoff Reports 2017 Sales Growth

Oettinger Davidoff AG, owner of Davidoff of Geneva USA, reported a 3.7 percent growth in its “own-brand” business in 2017. The company reported a slight loss overall, with a turnover of 501 million Swiss Francs, 1 percent less than its earnings in 2016. 

In a press release announcing the earnings, Oettinger Davidoff AG alluded to the diversification of its premium cigar portfolio, including its Davidoff, Camacho and AVO brands. In January, the company released its Davidoff 702 Series, a spin on the classic Davidoff White label cigar that wears a Cuban-seed wrapper from Ecuador. The core Davidoff brand also added Winston Churchill The Late Hour, an offshoot to its existing Churchill cigar, and The Year of the Dog, its annual Chinese New Year cigar. 

Oettinger Davidoff AG also cited the expansion of its Camacho brand as a contribution to its growth, particularly its Liberty, Check Six and Powerband line extensions. 

The first Davidoff branded cigars debuted in 1968, and were rolled at the El Laguito factory in Havana, Cuba. In 1990, the brand moved its production to the Dominican Republic, where the cigars are still made today. The Davidoff brand is celebrating its 50th anniversary this year with a special rebanding of its core line and the release of a limited-edition cigar.

Oettinger Davidoff AG created the Avo brand with famous Jazz musician Avo Uvezian in 1987. The company purchased the Camacho brand from the Eiroa family in 2008.