Manhattan’s Madison Avenue, long synonymous with high fashion and the splendors of American advertising, has been the home of Davidoff’s New York retail operation since 1987. This October, the Swiss cigarmaker will celebrate 30 years on Madison with a limited-edition, namesake cigar that will only be available at Davidoff of Geneva flagship stores.
The Davidoff Madison Ave 30th Anniversary cigar is a single-size Toro—measuring 6 inches by 52 ring gauge—that will be limited to 600 boxes of 10 cigars each. The blend consists of a Dominican wrapper, a Havana 2000 binder grown in Ecuador and fillers from the Dominican Republic. Each cigar will retail for $26.
The Madison Ave 30th Anniversary cigar will debut tonight at the anniversary party taking place at Davidoff’s Madison Avenue location. A limited number of boxes will be sold during the event, though the rest of the flagship stores won’t get them until the end of the month.
The original Davidoff on Madison opened in June of 1987. Over the years, the retail shop has undergone several reincarnations. A larger location opened in 2000, and in 2011, the company moved one block south from Madison Avenue and 54th Street to Madison and 53rd.
In recent years, Davidoff has expanded its presence in Manhattan. Another midtown location opened on 6th Avenue in 2014, inside the old De La Concha cigar shop, and a downtown location opened inside the Brookfield Place shopping mall in 2015.
Davidoff’s Madison Avenue shop occupies a prime piece of Manhattan real estate and helps to maintain the brand’s status as a luxury item, as the store is one of many upscale boutiques among a strip of high-end watch companies, haute couture clothiers and other retailers of fancy goods marketed to wealthy or fashion-conscious clientele.
This article first appeared in the October 3, 2017 issue of Cigar Insider.