The company behind handmade cigar brands such as Villiger La Flor de Ynclan and Villiger San'Doro is outsourcing its sales effort for the West Coast market. Beginning next week, all Villiger Cigars North America products going to California, Oregon and Washington will be distributed by JMG International Inc.
“Over the span of 22 years [JMG International] has become one of the most respected, and well-known distributors of premium cigars on the West Coast,” said Rene Castañeda, president of Villiger Cigars North America, which is headquartered in Miami, Florida. “We look forward to a fruitful partnership that will help spread the Villiger lifestyle to a larger audience.”
Founded in 1996 as a cigar brokerage company, JMG International is based in San Jose, California, and already works with well-known companies like Padrón Cigars, General Cigar Co., Davidoff of Geneva and My Father Cigars. On September 10, Villiger will join this list of clients, hoping to continue its growth in the U.S. marketplace by utilizing JMG’s relationships, which boasts more than 1,000 retailers on the West Coast.
Villiger’s internal sales team will continue to manage the rest of the U.S. market.
Villiger Cigars North America is the premium cigar division of Switzerland’s Villiger Söhne AG, one of the world’s largest producers of machine-made cigars. Its premium cigars are manufactured at the ABAM factory in the Dominican Republic, as well as its factory in Brazil. Additional Villiger production is handled at the Joya de Nicaragua factory in Estelí, Nicaragua.