NOW LIVE: A Never Before Seen Interview with Sports Legend Michael Jordan

Cigar Industry

Villiger Taps JMG International For West Coast Distribution

Sep 5, 2018 | By Blake Droesch
Villiger Taps JMG International For West Coast Distribution

The company behind handmade cigar brands such as Villiger La Flor de Ynclan and Villiger San'Doro is outsourcing its sales effort for the West Coast market. Beginning next week, all Villiger Cigars North America products going to California, Oregon and Washington will be distributed by JMG International Inc. 

“Over the span of 22 years [JMG International] has become one of the most respected, and well-known distributors of premium cigars on the West Coast,” said Rene Castañeda, president of Villiger Cigars North America, which is headquartered in Miami, Florida. “We look forward to a fruitful partnership that will help spread the Villiger lifestyle to a larger audience.”

Founded in 1996 as a cigar brokerage company, JMG International is based in San Jose, California, and already works with well-known companies like Padrón Cigars, General Cigar Co., Davidoff of Geneva and My Father Cigars. On September 10, Villiger will join this list of clients, hoping to continue its growth in the U.S. marketplace by utilizing JMG’s relationships, which boasts more than 1,000 retailers on the West Coast. 

Villiger’s internal sales team will continue to manage the rest of the U.S. market. 

Villiger Cigars North America is the premium cigar division of Switzerland’s Villiger Söhne AG, one of the world’s largest producers of machine-made cigars. Its premium cigars are manufactured at the ABAM factory in the Dominican Republic, as well as its factory in Brazil. Additional Villiger production is handled at the Joya de Nicaragua factory in Estelí, Nicaragua.

Villiger Cigars North America

More in Cigar Industry

See all
Nat Sherman International Closing

Nat Sherman International Closing

Ninety years after it opened its doors for the first time, Nat Sherman is closing down. The company …

Aug 3, 2020
2020 Cigar Retailer Survey: The Hottest Cigar Brands In America

2020 Cigar Retailer Survey: The Hottest Cigar Brands In America

In a cigar world turned upside down by a pandemic, some things remain constant. Consumers continue to …

Jul 27, 2020
2020 Cigar Retailer Survey: How Covid-19 Has Impacted America’s Cigar Retailers

2020 Cigar Retailer Survey: How Covid-19 Has Impacted America’s Cigar Retailers

The Coronavirus pandemic has hurt many American cigar retailers, closing some cigar shops, forcing …

Jul 27, 2020
2020 Cigar Retailer Survey: Toros Supplant Robustos As Best-Selling Size

2020 Cigar Retailer Survey: Toros Supplant Robustos As Best-Selling Size

The cigar world was long dominated by the robusto, the short, plump size that has been the most …

Jul 27, 2020
Cigar Factories in Honduras To Remain Open

Cigar Factories in Honduras To Remain Open

Despite certain areas of Honduras returning to lockdown status due to Coronavirus, cigar operations …

Jul 21, 2020
ITS Hub to Replace InterTabac Trade Show This Year in Dortmund

ITS Hub to Replace InterTabac Trade Show This Year in Dortmund

Messe Dortmund has rescheduled the Intertabac cigar and tobacco convention as the ITS Hub, a hybrid …

Jul 16, 2020