A European Villiger cigar brand is coming to the United States. Next week, Villiger North America will be sending the Villiger La Meridiana to U.S. retailers. It’s been sold in Europe for more than 20 years, but now Villiger believes it can find an audience here in the States.
“We feel it’s the perfect time to launch the Villiger La Meridiana to the U.S. consumer,” said Rene Castañeda, president of Villiger North America.
Made at the Fabrica de Joya de Nicaragua S.A. factory in Nicaragua, the Villiger La Meridiana consists of only Nicaraguan tobacco. According to the company, the wrapper is aged for approximately four years to attain a certain flavor, as well as a particular color.
The new brand comes in five sizes: Corona at 5 1/2 inches by 42 ring gauge; Robusto, 5 by 50; Torpedo, 6 by 52; Churchill, 6 7/8 by 48; and Toro Box Pressed 6 by 54. Packed in 10-count boxes, the cigars are set to retail for $6.50 to $10.50.
Like the Villiger Flor de Ynclan and La Vencedora, La Meridiana is an old Cuban brand once owned by the Havana Tobacco Company, an American business that consolidated much of the Cuban cigar industry during the early part of the 20th century. Originally, La Meridiana was owned by Cuban cigarmaker Pedro Murias, but the brand disappeared after Fidel Castro nationalized Cuba’s cigar industry.
For a rating on the Villiger La Meridiana, see an upcoming issue of Cigar Insider.