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Villiger Launching New Brazilian Puros

Jan 21, 2020 | By Gregory Mottola
Villiger Launching New Brazilian Puros
Photo/Villiger Cigars
Villiger do Brasil comes in two varieties, Claro and Maduro.

Villiger Cigars is about to unveil a new line of handmade cigars made entirely from Brazilian tobacco. Dubbed Villiger do Brasil, the new brand comes in two varieties, Claro and Maduro. Both are rolled in Brazil, at Villiger’s factory of the same name. The cigars will be unveiled at the Tobacco Plus Expo trade show in Las Vegas, the first cigar tradeshow of the year.

“My family saw the value in Brazilian tobacco when they began Villiger Cigars as a very small operation in 1888,” said company Chairman Heinrich Villiger. “Brazilian tobacco is unique, as its structure is very robust, which leads to strong aromas and flavors. Its distinct qualities can only be created in Bahia, Brazil.”

Villiger do Brasil Maduro

The Claro variety is covered in a light wrapper, grown from Connecticut seed in Brazil, while the Maduro is covered in dark Brazilian Arapiraca tobacco. Both are packaged in five-count boxes and come in two sizes: Robusto, measuring 5 inches by 50 ring gauge ($9), and Toro, 6 by 50 ($9.50).

After the brand’s debut in Las Vegas, Villiger do Brasil is scheduled to ship throughout the United States in February.

Other brands made in Villiger’s Brazilian factory include the Villiger San’Doro Maduro for the U.S. market, and European exclusives like Villiger Celebration and Corrida.

Villiger’s premium cigars are made in Nicaragua, Brazil and the Dominican Republic, and distributed out of Miami by Villiger Cigars North America, the premium division of Villiger Söhn AG, a European company known for its machine-made cigars.

Villiger Villiger Cigars North America

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