There’s a strong cigar coming from Villiger and it’s made with Nicaraguan tobacco. Positioned as a full-bodied follow-up to the Flor de Ynclan brand, Villiger will be releasing La Vencedora, a Nicaraguan puro cigar made at the Joya de Nicaragua factory in Estelí, Nicaragua.
Translated to “The Victor,” La Vencedora is the first brand from Villiger specifically blended to be a full-bodied cigar. According to Villiger owner and chairman Heinrich Villiger, a stronger smoke was the logical next step after the release of Flor de Ynclan, which is more medium-bodied by comparison.
The story behind La Vencedora is very similar to the story behind La Flor de Ynclan. Vencedora was an old, pre-Castro Cuban brand owned by the American Tobacco Co. It was eventually acquired by Villiger and released to the U.S. market in 2005 as a mild to medium-bodied, Ecuadoran Connecticut cigar. In 2012, Villiger discontinued the line, and now it’s back—reblended and repackaged—as a strong smoke full of nothing but Nicaraguan tobacco.
“For this project, Mr. Villiger worked closely with Dr. Alejandro Martinez Cuenca of Joya de Nicaragua in the development of the blend,” said Rene Castañeda, president of Villiger Cigars North America. “La Vencedora is our first full-bodied cigar.”
Wrapped in a dark Nicaraguan cover leaf Villiger classifies as Habano Oscuro, La Vencedora will have suggested retail prices from $9 to $10, and is offered in three sizes: Robusto, measuring 5 inches by 50 ring gauge; Toro, 6 by 50; and Churchill, 7 by 50.
The branding is consistent with La Flor de Ynclan, making use of the common Villiger motif on the top of the band and reading “La Vencedora” in bold letters on the bottom of the band. For continuity and brand recognition, most of Villiger’s premium cigars are branded in this format.
Villiger’s premium cigars are distributed out of Miami by Villiger Cigars North America, the premium division of Villiger Söhn AG, a European company known for its machine-made cigars.
According to the company, the new cigar line will be shipping on February 1.
For a vertical brand tasting of La Vencedora, see an upcoming issue of Cigar Insider.
This article first appeared in the January 23, 2018 issue of Cigar Insider.