The Good Life

Vacheron Constantin 250th Anniversary

| From Morgan Freeman, Mar/Apr 2005

When Jean-Marc Vacheron began designing and crafting watches in Geneva in 1755, the young and cultured entrepreneur may have wondered where the art and science of time would stand in 250 years. But he probably never imagined that his firm would be the world's oldest watchmaker in 2005 and would celebrate with an auction expected to fetch as much as $4 million for some pieces.

Slated for April 3 in Geneva, the auction officially marks Vacheron Constantin's quarter millennium. Collectors from around the world can place bids on a selection of limited-edition timepieces specially designed for the milestone. Lots include the Cabinotiers, a one-of-a-kind clock expected to sell for several million dollars; the Metiers d'Art, a set of four luxury watches; and a black-dial version of the Saint Gervais, a platinum watch with 411 individual components. Fifty-four Saint Gervais pieces with silver dials, including the one pictured, will also be sold at retail for about $329,000.

Rounding out the auction are the Tour de l'Ile and the Jubile 1755. The Tour de l'Ile is a large, double-faced wristwatch made of 18-karat pink gold. It required 10,000 hours of labor, and could be auctioned for as much as $2 million. The Jubile 1755, inspired by Antonio Vivaldi's Four Seasons concertos, is self winding with silvered dials, and is available in platinum, white, yellow or rose gold.

Like all of the luxury watches that Vacheron Constantin has created during its history, the anniversary timepieces were built under the credo Do better if possible and that is always possible. They are words that Vacheron's heirs have embraced, and the legacy that Vacheron forged with artistic and technical skill, and an adherence to integrity and quality, has thrived because of it. Over the years, Vacheron Constantin has defined and redefined the watchmaking industry, both aesthetically and technologically, and its watches are some of the most desired by connoisseurs and collectors.

Consumers who don't have the luck or the wherewithal to land a winning bid at the auction will find that the motto holds true for Vacheron's more accessible models, offered at prices starting at $6,600.

Visit www.vacheron-constantin.com.

Good Life Guide Time

More in The Good Life

See all
Cigars And Gold From The Deep Sea

Cigars And Gold From The Deep Sea

Cigars, along with precious gold and rare artifacts, are up for auction from an 1857 shipwreck.

Feb 14, 2023
Cigars On Parade

Cigars On Parade

This past Saturday, January 28, Tampa had its annual Gasparilla Parade, among this year’s celebrants …

Feb 3, 2023
Attend A Super Bowl Cigar Party With NFL Legends

Attend A Super Bowl Cigar Party With NFL Legends

The 13th Annual Ditka & Jaws Cigars With The Stars event in Phoenix will host a bevy of NFL …

Feb 3, 2023
As The NFL Playoffs Begin We Look Back At Our Predictions From This Fall

As The NFL Playoffs Begin We Look Back At Our Predictions From This Fall

With the NFL playoffs set to begin this weekend, the Cigar Aficionado team looked back at Danny …

Jan 12, 2023
Georgia Brings Out The Cigars After Repeating As National Champions

Georgia Brings Out The Cigars After Repeating As National Champions

The Georgia Bulldogs lit up smokes on the field after winning their second-straight College Football …

Jan 10, 2023
Joe Burrow And The Cincinnati Bengals Celebrate Sunday’s Victory With Cigars

Joe Burrow And The Cincinnati Bengals Celebrate Sunday’s Victory With Cigars

This past Sunday, Joe Burrow was back at it again, strutting around the Cincinnati Bengals locker …

Jan 9, 2023