Big Smoke Meets WhiskyFest Is Coming May 28th. Buy Tickets Now.

Cigars

Tobacco Veteran Eladio Diaz Behind New Cigar For Freud

May 2, 2022 | By Gregory Mottola
Tobacco Veteran Eladio Diaz Behind New Cigar For Freud
Photo/Agape Lifestyle Inc.

When word got out that longtime industry veteran Eladio Diaz had left Davidoff last year, many cigar fans—both in and out of the business—wondered where the talented tobacco man would resurface. They’ll be glad to learn that he’s back in the cigar industry with his own factory, and the first product to come off his rolling tables is a limited edition for Freud Cigar Co., a subsidiary of cigars-and-spirits startup Agape Lifestyle Inc. 

Cigar Aficionado spoke with Freud co-founder Luis Torres and Eladio Diaz (with Torres translating) who are both quite enthusiastic about the upcoming project. The new cigar is called Freud Cigars Agape Limited Edition and is made at Diaz’s new factory Tabacalera Diaz Cabrera in the Dominican Republic. It’s a single-size release and is composed entirely of Dominican tobaccos.

According to Torres, production started in the fall and 35,000 cigars have already been rolled, all of which are scheduled to start shipping directly after this summer’s PCA trade show.

“This is the opportunity of a lifetime,” said a visibly excited Torres. “I can’t tell you how happy I am to be working with a global legend like this. The fact this all came to be was perfect timing on every level.”

Eladio Diaz
Tobacco veteran Eladio Diaz is now producing cigars at his own facility in the Dominican Republic. (Photo courtesy of Eladio Diaz)

Diaz, 68, has worked in the tobacco industry since he was a child. He joined Tabadom in the 1980s, the Dominican factory started by Hendrik Kelner and the primary production facility for Davidoff of Geneva. He was the longtime head of production and quality control for Davidoff until his tenure with the Swiss company ended last August. In January, Diaz opened his factory in the Dominican Republic, and this will be the first cigar that he’s produced commercially since departing Davidoff. 

“It’s my dream to be on my own. I gave Tabadom 38 years,” he said. “I wanted to give my children a legacy and this is the start. I’ve worked in tobacco for 62 years, and have never worked in anything that isn’t tobacco.”

With five pairs of rollers, Tabacalera Diaz Cabrera is located in Santiago alongside most of the country’s handmade cigar industry. Joining Diaz at the company are two of his sons as well as his wife.

As for retail prices and the size of the new cigar, Torres isn’t divulging that information yet, saying only that the Dominican puros will come in 10-count boxes and confirming that the entire production of 3,500 boxes has been rolled. He isn’t unveiling the entire cigar yet either, offering only the sneak-peak shown above, calling this project “a love letter to the craft.” 

Like the Freud SuperEgo, which is Agape’s debut brand, this limited edition will be distributed by Illusione Cigars out of Reno, Nevada. 

Eladio Diaz Freud Cigar Co.

More in Cigars

See all
Drew Estate’s Liga Privada Year Of The Rat Shipping Next Month

Drew Estate’s Liga Privada Year Of The Rat Shipping Next Month

The last year of the rat was in 2020, and the next one won’t be until 2032, but Drew Estate doesn’t …

May 18, 2022
Dominican Tobacco Grower Releases New Line With La Aurora

Dominican Tobacco Grower Releases New Line With La Aurora

La Aurora is renewing a partnership that began almost a century ago with Juan Lugo, whose grandfather …

May 18, 2022
A Nicaraguan El Rey Del Mundo By A.J. Fernandez

A Nicaraguan El Rey Del Mundo By A.J. Fernandez

Forged Cigar Co. released the El Rey del Mundo by AJ, a limited-edition, Nicaraguan-heavy interpretat…

May 17, 2022
Drew Estate Unveils New Nica Rustica Adobe Line

Drew Estate Unveils New Nica Rustica Adobe Line

Nicaraguan cigarmaker Drew Estate has introduced Nica Rustica Adobe, the newest line extension to its …

May 16, 2022
Herrera Esteli Limited Edition Lanceros Return This Summer

Herrera Esteli Limited Edition Lanceros Return This Summer

A pair of slender, limited-edition smokes from Drew Estate are returning to cigar retailers this …

May 11, 2022
Rick Rodriguez Starts West Tampa Tobacco Co.

Rick Rodriguez Starts West Tampa Tobacco Co.

Now that his tenure with General Cigar is over, Rodriguez is starting all over again with a new …

May 10, 2022
z