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The Omakase Strawberry

| By Gregory Mottola | From Fox NFL Sunday, January/ February 2023
The Omakase Strawberry
Have you ever picked up a picture-perfect strawberry only to wince in disappointment at its lack of flavor and pulpy interior? That’s because so much fruit sold in the United States is cultivated for high yields and uniform appearance on the shelf. Sadly, the tradeoff is flavor. But New Jersey purveyor Oishii takes a more quality-driven approach to produce the Omakase strawberry, a winter varietal native to Japan. Guided by co-founder and CEO Hiroki Koga, Oishii’s advanced indoor, vertical farming techniques turn this mishandled fruit into a delicacy so sweet and silky it surpasses even the strawberry of your childhood memories—and it’s available all year. The …
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