Cigar Aficionado

The New Look of Nat Sherman Cigars

Nat Sherman cigars have been sold via catalogues and discounters, but the New York City retailer is about to launch a new brick-and-mortar version of its cigar brand. The cigar is called Nat Sherman Timeless Collection, a four-size line that will go on sale in a couple weeks.

Nat Sherman Timeless is being made by Manufactura de Tabacos S.A. (MATASA) in Santiago, Dominican Republic. It has a Honduran wrapper grown from Habano seed, Dominican binder and a filler blend of Dominican and Nicaraguan tobaccos. It will come in four sizes: No. 5 ($6.25), Hermoso ($7), Churchill ($7.50) and No. 2 ($8).

Michael Herklots, executive director, retail and brand development for Nat Sherman, calls the move a rebirth of a brand that was born within a retail store, and is being brought back to retail shops.

For more on this story, see the November 22 issue of Cigar Insider.

"Any one smoke these yet??" —December 12, 2011 17:33 PM