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The Magazine That Almost Didn’t Happen

The untold story of Marvin R. Shanken’s original cigar plan, and how it would have kept him from founding Cigar Aficionado 30 years ago
| By David Savona | From 30 Years Of Cigar Aficionado, November/ December 2022
The Magazine That Almost Didn’t Happen
Thirty years ago, in 1992, Marvin R. Shanken created Cigar Aficionado magazine. It was one of hundreds of magazines launched that year and the only one devoted to cigars. Few people believed it would last. The American cigar market appeared to be dying, with sagging sales, an elderly customer base and little in the way of innovation or change. But the magazine found an appreciative audience and helped spark a revival in the cigar industry, bringing newfound attention to the world of cigars. Thirty years after its launch, Shanken sat down in his corporate boardroom in New York City with his executive editor David Savona to reflect on the history of Cigar Aficionado . …
To read the complete story, subscribe to Cigar Aficionado or purchase this issue at your local newsstand or cigar shop.