The $2.6 Million Humidor
The 2020 Habanos Festival concludes with a record-breaking humidor auction and a night for Romeo y Julieta

On the last night of the Habanos Festival, where more than 1,200 people from around the world were blissfully smoking the new Romeo y Julieta Línea de Oro cigars, nobody had any idea that this was going to be the last major cigar gathering for quite some time. Most didn’t know that they’d be returning to cities on lockdown with rising death tolls and depleted hospital supplies. All they knew was that a mysterious young man from China electrified the night by bidding more than 2 million euros on a humidor—and he won, setting an all-time auction record and making festival history.
Casually known as the Habanos Festival, the Festival del Habano is a yearly winter …