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TAG Heuer Autavia 60th Anniversary

| By Laurie Kahle | From The Godfather, March/April 2022
TAG Heuer Autavia 60th Anniversary
Even before Steve McQueen made TAG Heuer’s square Monaco famous in the 1971 racing film Le Mans, the brand’s Autavia had become a go-to watch for some of that period’s most illustrious drivers, including Jochen Rindt, Derek Bell and Jo Siffert, who acted as an ambassador encouraging fellow drivers to wear Heuers. Launched in 1962, Autavia (a name coined from the words “auto” and “aviation”) traces its roots to the watch company’s dashboard timers built for automobile and aircraft instrument panels going back to 1933. For the brand’s first wristwatch, the then-new CEO Jack Heuer reinterpreted those early clocks as chronographs for the wrist with maximum legibility. A …
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