Get 1 Year of Cigar Aficionado Including 'The Rock' Issue for Just $10 + A Free Gift!

Cigar Industry

Tabacalera USA Appoints New Head Of Casa De Montecristo

Jun 15, 2018 | By Blake Droesch
Tabacalera USA Appoints New Head Of Casa De Montecristo

Tabacalera USA has appointed Luis Miguel Torres as the new head of Casa De Montecristo Inc., a subdivision of the company in charge of operating its branded retail stores and lounges. Torres, who has over 20 years of retail experience, previously served as retail director for Oettinger Davidoff AG, the parent company of Davidoff of Geneva USA.

“Luis has a demonstrated track record of achievement and leadership,” said Javier Estades, head of Tabacalera USA, in a press release. “We look forward to a long and productive relationship.”

Torres succeeds Steve Lochan, who held the position from May 2017 to April 2018, when he left the company. 

Casa De Montecristo operates 28 locations in 11 states (including Washington D.C.). In 2016, Tabacalera USA purchased Houston retail chain Serious Cigars, which also operates a substantial e-commerce website, www.seriouscigars.com.

Tabacalera USA is the United States-based premium cigar division of U.K. global tobacco giant Imperial Brands PLC. In addition to the Casa de Montecristo subdivision, Tabacalera also oversees Altadis U.S.A., the manufacturer and distributor of non-Cuban premium cigar brands such as Montecristo, Romeo y Julieta, and H. Upmann.
 

Altadis U.S.A. Inc.

More in Cigar Industry

See all
Tobacco Plus Expo Trade Show Coming In May

Tobacco Plus Expo Trade Show Coming In May

The Tobacco Plus Expo tradeshow is scheduled to take place May 12-14 in Las Vegas.

Feb 25, 2021
ACE Prime Creates Foundation to Help Impoverished in Nicaragua

ACE Prime Creates Foundation to Help Impoverished in Nicaragua

ACE Prime co-founder Luciano Meirelles created a program to provide relief to impoverished families …

Feb 3, 2021
J.C. Newman Opens Renovated El Reloj Factory to Public

J.C. Newman Opens Renovated El Reloj Factory to Public

J.C. Newman opens El Reloj Factory after two years of renovations.

Feb 1, 2021
Mombacho Appoints Cam Heaps as New President

Mombacho Appoints Cam Heaps as New President

As Mombacho Cigars S.A. celebrates its 15th anniversary, the Nicaraguan cigar manufacturer turns to …

Jan 27, 2021
Big Smoke Meets WhiskyFest Now Slated For Fall

Big Smoke Meets WhiskyFest Now Slated For Fall

In an unprecedented merging of two major lifestyle events, Big Smoke Meets WhiskyFest is on for 2021 …

Jan 19, 2021
Covid Cancels 2021 TAA Convention

Covid Cancels 2021 TAA Convention

Previously scheduled for April 11 to 15 in the Dominican Republic, the TAA trade show will now be …

Jan 8, 2021