1 Year of Cigar Aficionado for $10 PLUS a Free Gift!

Cigar Industry

Tabacalera USA Appoints New Head Of Casa De Montecristo

Jun 15, 2018 | By Blake Droesch
Tabacalera USA Appoints New Head Of Casa De Montecristo

Tabacalera USA has appointed Luis Miguel Torres as the new head of Casa De Montecristo Inc., a subdivision of the company in charge of operating its branded retail stores and lounges. Torres, who has over 20 years of retail experience, previously served as retail director for Oettinger Davidoff AG, the parent company of Davidoff of Geneva USA.

“Luis has a demonstrated track record of achievement and leadership,” said Javier Estades, head of Tabacalera USA, in a press release. “We look forward to a long and productive relationship.”

Torres succeeds Steve Lochan, who held the position from May 2017 to April 2018, when he left the company. 

Casa De Montecristo operates 28 locations in 11 states (including Washington D.C.). In 2016, Tabacalera USA purchased Houston retail chain Serious Cigars, which also operates a substantial e-commerce website, www.seriouscigars.com.

Tabacalera USA is the United States-based premium cigar division of U.K. global tobacco giant Imperial Brands PLC. In addition to the Casa de Montecristo subdivision, Tabacalera also oversees Altadis U.S.A., the manufacturer and distributor of non-Cuban premium cigar brands such as Montecristo, Romeo y Julieta, and H. Upmann.
 

Altadis U.S.A. Inc.

More in Cigar Industry

See all
PCA, CRA to Host Premium Cigar Virtual Town Hall

PCA, CRA to Host Premium Cigar Virtual Town Hall

Familiar faces from the cigar industry are going online to discuss cigar legislation and recent court …

Sep 18, 2020
Nat Sherman New York City Townhouse Closes

Nat Sherman New York City Townhouse Closes

Nat Sherman shut down its New York City Townhouse this afternoon, ending a 90-year-history of selling …

Sep 16, 2020
ITS Hub Trade Show in Dortmund Canceled

ITS Hub Trade Show in Dortmund Canceled

The ITS Hub hybrid trade show scheduled to replace the InterTabac cigar and tobacco convention in …

Sep 9, 2020
Giannini Out as Ventura Cigar Co. Restructures

Giannini Out as Ventura Cigar Co. Restructures

Amid corporate restructuring and brand consolidation, Ventura Cigar Co.’s former general manager, …

Sep 1, 2020
Beirut Blast Damages Casas del Habano

Beirut Blast Damages Casas del Habano

The devastating explosion in Beirut rattled buildings for miles around, according to published …

Aug 20, 2020
Cigar Aficionado Cancels 2020 Big Smokes

Cigar Aficionado Cancels 2020 Big Smokes

Cigar Aficionado has been forced to cancel its two major consumer events of 2020: Big Smoke Las …

Aug 18, 2020