1 Year of Cigar Aficionado for $10 PLUS a Free Gift!

Cigar Industry

Tabacalera USA Appoints New Head Of Casa De Montecristo

Jun 15, 2018 | By Blake Droesch
Tabacalera USA Appoints New Head Of Casa De Montecristo

Tabacalera USA has appointed Luis Miguel Torres as the new head of Casa De Montecristo Inc., a subdivision of the company in charge of operating its branded retail stores and lounges. Torres, who has over 20 years of retail experience, previously served as retail director for Oettinger Davidoff AG, the parent company of Davidoff of Geneva USA.

“Luis has a demonstrated track record of achievement and leadership,” said Javier Estades, head of Tabacalera USA, in a press release. “We look forward to a long and productive relationship.”

Torres succeeds Steve Lochan, who held the position from May 2017 to April 2018, when he left the company. 

Casa De Montecristo operates 28 locations in 11 states (including Washington D.C.). In 2016, Tabacalera USA purchased Houston retail chain Serious Cigars, which also operates a substantial e-commerce website, www.seriouscigars.com.

Tabacalera USA is the United States-based premium cigar division of U.K. global tobacco giant Imperial Brands PLC. In addition to the Casa de Montecristo subdivision, Tabacalera also oversees Altadis U.S.A., the manufacturer and distributor of non-Cuban premium cigar brands such as Montecristo, Romeo y Julieta, and H. Upmann.
 

Altadis U.S.A. Inc.

More in Cigar Industry

See all
Cigar Shipments to U.S. Soar in September

Cigar Shipments to U.S. Soar in September

Imports of premium, handmade cigars were exceptionally strong in the month of September, showing …

Nov 18, 2020
New York Tobacconists Respond to Statewide Tax Hike

New York Tobacconists Respond to Statewide Tax Hike

The first of October marked the closure of a tax loophole that allowed New York tobacconists to …

Nov 11, 2020
Cigars For Warriors Begins Fundraiser for U.S. Troops Tomorrow

Cigars For Warriors Begins Fundraiser for U.S. Troops Tomorrow

Due to Covid-19, Operation: Cigars for Warriors has seen a dramatic drop in donations. The charity is …

Nov 10, 2020
Hurricane Eta Spares Tobacco in Central America

Hurricane Eta Spares Tobacco in Central America

Tobacco growers in Central America are breathing sigh of relief. Although Hurricane Eta and its …

Nov 9, 2020
Cigar Association of America Names New Chairman

Cigar Association of America Names New Chairman

The Cigar Association of America, one of the leading trade groups in the U.S. cigar business, has …

Nov 9, 2020
Higher Cigar Sales Boost Q3 Results for Scandinavian Tobacco

Higher Cigar Sales Boost Q3 Results for Scandinavian Tobacco

The American cigar market has been a strong one for European cigar giant Scandinavian Tobacco Group …

Nov 5, 2020