Serino Cigar Creates Artistic Branch, Ships New Elenor Rose
Florida-based cigarmaker Serino Cigar Co. has formed a new division within the company called Studio Serino, an artistic, experimental branch that seeks to utilize unique tobaccos, alternate packaging and different vitolas from their core line of products. The first release from Studio Serino, a regular-production line called Elenor Rose, started shipping to retailers this week.
“Studio Serino was established on the core belief that art is the hammer with which we forge our reality. Cigarmaking is a big part of our family’s story,” vice president Carson Serino stated. “The studio is a place where myself, my father Anthony Serino and other collaborators have a space to be creative and passionate in the art of cigarmaking.”
Made at La Corona Cigars S.A. in Nicaragua, Studio Serino Elenor Rose gets its name from both the reddish Ecuador rosado wrapper and aspects of the packaging. Elenor Rose is available in three sizes: Lady 48, measuring 5 3/4 inches by 48 ring gauge ($8.75); Revolver, 5 3/4 by 54 ($8.95); and The Eagle, 5 5/8 by 50 ($9.25).
Both Beatles fans, Anthony and Carson Serino also named the line in homage to the song “Eleanor Rigby,” Anthony’s favorite song from The Beatles’ 1966 album Revolver (which one of the sizes is named after). The Eagle size is named in tribute to Carson’s favorite song on the album, “And Your Bird Can Sing.”
Under the Ecuadoran wrapper is a Nicaraguan Criollo ’98 binder from Jalapa, along with Corojo ’99 and Criollo ’98 fillers from the Estelí and Jalapa regions, respectively. There’s also some Pennsylvanian broadleaf and Peruvian tobacco which La Corona’s owner, Omar González Aléman, bought specifically for this project.
The line ships in decorative, paper-wrapped bundles of 10 cigars and will also come in 10-count boxes early next year.