Sam Leccia Leaving NUb and Oliva
Sam Leccia, the face of the NUb and Cain cigar brands, is parting ways with Oliva Cigar Co., the maker of the brands.
"It's true that Sam [Leccia] will not be at the company beyond this year," said Jose Oliva, vice president of Oliva Cigar. "I can confirm that he won't be at the company beyond 2010. Because we're still in a series of talks, we're not really ready to release the details of this parting."
Oliva said production of NUb, sawed-off, ultra-fat smokes that have become quite popular since their launch, and Cain, a newer, all-ligero brand, will continue as before. All NUb and Cain cigars are made by Oliva in Nicaragua. Oliva also makes a considerable number of cigars under the Oliva brand name, such as the highly rated Oliva Serie V line.
"The NUb and Cain brands are Oliva brands, so that all stays the same," said Oliva. He said Leccia does not own part of the brands.
Oliva said NUb and Cain would be put under Oliva's new Studio Tobac umbrella.
Leccia, reached by phone today while on a stop of the Cain F Tour, had no comment about the departure. "I'm at an event right now," he said. "My focus is on finishing off the tour and giving the customers what they paid for." The tour concludes on November 19.
NUb cigars were created by Leccia and Oliva Cigar and launched in 2008, with the idea of isolating a cigar's "sweet spot." Most measure around 4 inches long with ring gauges as thick as 66.