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Room101 Releasing 12th Anniversary, New Sizes of The Big Payback

Jun 28, 2021 | By Thomas Pappalardo
Room101 Releasing 12th Anniversary, New Sizes of The Big Payback
Photo/Room101

Room101 is celebrating a little more than a decade in business and will be releasing its 12th Anniversary cigar at the PCA trade show next month, along with new additions to his The Big Payback brand.

The Room101 12th Anniversary is a 6 inch by 52 ring gauge toro and brand owner Matt Booth has turned to A.J. Fernandez and his factory in Nicaragua for production—the same factory where the 10th Anniversary was rolled (the 11th Anniversary’s factory was kept secret). All the tobaccos in the anniversary blend, including the maduro wrapper, were grown in Nicaragua on Fernandez’s farms. 

According to Booth, this will be the strongest anniversary smoke to date and has a suggested retail price of $11 each.

Production of the 12th Anniversary will be limited to a run of 1,001 boxes of 20 cigars and is expected to start shipping by the end of the summer.

In addition, a new regular-production size for Booth’s The Big Payback brand called El Gran Papi Chulo will be making an appearance at the PCA show in two different blends: Maduro and Sumatra. While the Maduro is made with a Connecticut broadleaf wrapper with a Honduran binder and filler from Honduras and Nicaragua, the other blend’s Sumatra cover leaf (a first for the brand) is from Ecuador, with a Honduran binder and Nicaraguan filler. 

Both cigars measure 4 by 50 and are made at the HATSA factory in Danlí, Honduras. They will retail for $5.99 each and come 50-count cabinets. The cigars are expected to start shipping this fall.

Nicaragua Room101

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