Although a few select retailers have already received them, the new Room101 10th Anniversary cigars will ship to the entire country starting next week.
As the name suggests, the cigars represent ten years of the Room101 brand. They’re made in Nicaragua by A.J. Fernandez and offered in one size—a 6 inch by 52 ring gauge Toro that retails for $10 and comes in boxes of 20. Only 500 boxes are being released.
Brand owner Matt Booth is keeping blend details a secret, revealing only that the wrapper is Nicaraguan Rosado.
“Reaching the ten year mark in our industry is a milestone I am proud to have made,” Booth says, though his ten-year timeline has not been without its highs and lows. The brand was first made by Camacho Cigars and then distributed by Davidoff of Geneva after the Swiss company acquired Camacho. That arrangement lasted until early 2017 when Booth officially announced that he was exiting the industry. Six months later, Booth re-emerged, creating a new series of Room101 brands, this time with different manufacturers and a different distribution partner. Today, Room101 cigars are produced in the Dominican Republic at Tabacalera William Ventura, as well as in Nicaragua by A.J. Fernandez.
The 10th Anniversary was previewed at last month’s PCA trade show (formerly known as the IPCPR) and is the first in a series of new Room101 cigars scheduled to ship this summer.