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Room 101 Takes Aim with OSOK

Feb 6, 2012 | By G. Clay Whittaker
Room 101 Takes Aim with OSOK

Room 101’s newest release, Room 101 OSOK, is shipping to select cigar stores this week. The brand is a line of shaped cigars made by one roller at Tabacos Rancho Jamastran, the Honduran cigar factory that also rolls every Camacho cigar.

Matt Booth, founder of the Room 101 brand, intended this new line as a tribute to Los Angeles photographer Edgar Hoill, who is responsible for many of the images surrounding the colorful Room 101 universe. Hoill’s nickname is “One Shot, One Kill,” or OSOK, which comes from his keen eye and quality work.

And the OSOK is an ambitious line to produce. All three sizes in the line are creatively tapered perfectos of varying sizes, each with a foot reminiscent of a Salomone. Since the factory did not want to reassign all the best rollers to this one task, Room 101 marketing head Dylan Austin explained that the entire OSOK production is being made by one man.

A second limited release, which will likely be called Daruma, should debut in the last quarter of 2012.

The original limited-edition Room 101, the Room 101 LTD Conjura Edition, scored 91 to 93 points in the November 9, 2010, Cigar Insider.

For full details on this story, see Tuesday’s Cigar Insider.

Room 101
"Just had this cigar at the Cigar Inn on the Upper East Side and it was absolutely phenomenal. From start to finish a simply amazing and elegant smoke with excellent flavors while not being overpowering. If you are fortunate enough to get a hold of one (since they're limited and only available at certain locations) do not hesitate to get one you can't be disappointed. And the price was reasonable as far as premium brand cigars go, in the $10-15 range, but it is worth every penny, and might just be the best smoke I've ever had!" —June 21, 2012 19:38 PM

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