It seems every year in the cigar industry is a celebration of sorts, and 2020 is no different, as it marks 145 years of the Romeo y Julieta brand. Altadis U.S.A. is honoring the anniversary with a limited-edition, Nicaraguan Romeo called Romeo y Julieta Eternal. However, due to the star-crossed complications of this tumultuous year, it won’t be heading to stores until the 25th of January.
Romeo y Julieta Eternal is a collaboration between the Plasencias and Rafael Nodal, head of product capability at Tabacalera USA. The cigars are a blend of Nicaraguan tobaccos grown by the Plasencia family on their farms in all the major growing regions of Nicaragua: Jalapa, Condega, Estelí and Ometepe. According to Nodal, the wrapper underwent twice the normal fermentation time and was aged for 26 months.
Romeo y Julieta Eternal will be available in one size, a 6 inch by 54 ring gauge toro that has a suggested retail price of $15.
In a romantic nod to the popular Shakespeare play the brand is named after, one cigar in each 11-count box—the 11th—will come with a golden band.
“Eternal’s golden ring symbolizes the strong bond between aficionados and Romeo y Julieta and the everlasting love of the iconic star-crossed lovers,” said Nodal. “It is a love that has proven to be eternal.”
Made in Nicaragua at the Plasencia Cigars factory, Romeo y Julieta Eternal is not the first time that the Plasencias have made a Romeo for Altadis. In 2016, they produced the Romeo 505 Nicaragua; the Romeo y Julieta 1875 Nicaragua in 2018; and the Rome y Julieta 1875 Connecticut Nicaragua last year.