If you see a new Aganorsa Leaf brand at your local cigar retailer this month, don’t worry—you haven’t missed a new cigar launch. Rather, there’s a new look and a new name to the Aganorsa Leaf TABSA, a cigar that debuted in 2016.
Now called Aganorsa Leaf Habano, the cigar has been repackaged and renamed for better brand alignment within the Aganorsa Leaf portfolio. The cigar’s tobacco blend has remained the same. It starts shipping to retailers this month.
“We start shipping this month,” Terence Reilly, vice president of sales and marketing at Aganorsa Leaf told Cigar Aficionado.
Aganorsa Leaf Habano is a Nicaraguan puro, made only with tobaccos grown by agricultural conglomerate Aganorsa, one of the largest growers of tobacco in Nicaragua .
The cigar comes in four sizes: Robusto, at 5 1/4 inches by 50 ring gauge; Toro, at 6 by 52; Churchill, at 6 1/2 by 48, and Titan, 6 by 60. Aganorsa Leaf Habano retails between $7.25 and $7.85 and comes packaged in 15-count boxes. The cigar now wears a primary brand with the Aganorsa company name in the center and a shiny gold secondary band that reads “Aganorsa Leaf Habano.”
“One of the key goals of our packaging changes is to demonstrate clearly the variety of taste and aroma our cigars offer while maintaining an overall coherent look and feel that remind the consumer each blend is an expression of our signature Aganorsa flavor profile,” said Reilly. “The Aganorsa Leaf Habano was repackaged with this balance in mind.”
Aganorsa Leaf Habano is rolled at the Aganorsa Leaf factory, formally called TABSA (Tabacos Valle de Jalapa S.A.), in Estelí, Nicaragua.