Father's Day Special - Give Dad 2 Years of Cigar Aficionado for the Price of 1!

Cigar Industry

Régis Broersma Returns to Lead General Cigar Co. as Parent Company Restructures

Apr 24, 2020 | By Thomas Pappalardo
Régis Broersma Returns to Lead General Cigar Co. as Parent Company Restructures

Scandinavian Tobacco Group, parent company of General Cigar Co., announced yesterday the return of Régis Broersma as the president of the company, beginning immediately.

Broersma will also serve as the senior vice president of STG’s new North America Branded and Rest of World Division, which includes General Cigar Co. under its umbrella. In addition to his responsibilities at General Cigar, Broersma will also oversee Australia, New Zealand, Asia, global travel retail and more.

Broersma joined Scandinavian Tobacco Group in 2002 and has held multiple positions over the years, including his previous appointment as president of General Cigar in 2016. Three years later, Broersma stepped down as president and relocated to Europe to head STG’s smoking tobacco and accessories division. In his new role, he will remain in Europe.

General Cigar Co. produces brands such as Macanudo, La Gloria Cubana and CAO.

General Cigar Co.

More in Cigar Industry

See all
Drew Estate Cancels Barn Smoker Events and Gives Back to Ticketholders

Drew Estate Cancels Barn Smoker Events and Gives Back to Ticketholders

Drew Estate announced yesterday that it will be canceling its 2020 Barn Smoker events as a result of …

May 22, 2020
Canadian Casa del Habano Closing Permanently

Canadian Casa del Habano Closing Permanently

When businesses re-open in Montreal, cigar lovers are going to have one less place to buy their …

May 21, 2020
PCA Cancels Annual Trade Show Due to Coronavirus

PCA Cancels Annual Trade Show Due to Coronavirus

The Premium Cigar Association has canceled its 2020 trade show, which was scheduled to take place …

May 14, 2020
A Virtual Tour of Cigar Factories and Fields

A Virtual Tour of Cigar Factories and Fields

Few people are traveling these days, so we turned to our archives that will take you on a number of …

May 13, 2020
$1.3 Billion Deal For Imperial’s Premium Cigar Business

$1.3 Billion Deal For Imperial’s Premium Cigar Business

The transaction includes half of Cuba’s Habanos S.A., the world’s largest cigar factory, Tabacalera …

Apr 27, 2020
Cigar Rights of America Executive Leaving Organization

Cigar Rights of America Executive Leaving Organization

J. Glynn Loope will be leaving his post as executive director of Cigar Rights of America (CRA) on …

Apr 23, 2020