The tendency to overanalyze a cigar rather than simply enjoy the smoke has prompted the Quesada family to release the Heisenberg brand, a new line of cigars whose pertinent information is being purposely withheld.
“How often do we spend our time analyzing every flavor and nuance rather than simply enjoying it in the moment?” asks Terence Reilly of Fonseca cigars. “We will not be releasing any information on the Heisenberg blend, number of cigars made or description of strength or flavor. We want aficionados to smoke the Heisenberg with as few preconceived notions as possible.”
The cigar is named after Werner Heisenberg who developed a quantum mechanics theory called the Uncertainty Principle. This principle stated that the more precisely the position of an atomic particle is determined, the less precisely the momentum is known, and vice versa. In more philosophical terms, the more you think you know about one aspect of something, the less you know about the other.
The Quesadas applied the Uncertainty Principle to cigars and while they’re not saying where the cigar is made or what’s in it, they are disclosing the sizes. It comes in four vitolas: Robusto, 5 inches by 48 ring; Corona, 4 3/4 by 40; Petit, 4 by 43; and Corneta Cuadrada, a bugle-shaped 5 1/4-inch figurado that tapers out to a 55 ring. They should retail in the $4.50 to $6.75 range. They will be released in February.
Although Albert Einstein didn’t personally think much of Heisenberg’s Uncertainty Principle, he never had the idea of applying it to the cigar world. Not that one needs to be a genius to enjoy a cigar—just smart enough to not overthink it.