Quesada 1974 Coming to the U.S.

Quesada 1974 Coming to the U.S.
Photo/Courtesy of Quesada Cigars
The packaging for the U.S. launch of Quesada 1974 has been adjusted to boxes of 10 and 20.

Earlier this year, Quesada Cigars debuted a new brand called Quesada 1974 in Spain to celebrate the company’s 45 years in business. And while attendees of this year’s ProCigar Festival had the chance to sample the brand, the cigar was never formally launched in the U.S. market.

This will soon change as the company has announced that Quesada 1974 will be officially introduced to the U.S. market at the IPCPR trade show, which begins in 10 days. 

Named for the year the Quesada family began making cigars in the Dominican Republic, Quesada 1974 comes draped in an Ecuador wrapper with a Dominican binder and a filler mix of Dominican and Nicaraguan tobaccos. According to Quesada Cigars, all of the Dominican tobaccos were grown by the Quesada family, and the smoke is said to be medium to full-bodied.

While the American version of the brand will have the same four sizes that debuted in Spain—Robusto, measuring 5 inches by 50 ring gauge; Short Robusto, 4 by 50; Lancero, 7 by 38; and Corona 6 by 43—the packaging is changing. Quesada 1974 launched in 25- and 28-count boxes in Spain, while the packaging for the U.S. has been adjusted to boxes of 10 and 20.

The smokes will have suggested retail prices ranging from $8.50 to $8.95 in the United States. 

Quesada 1974 are rolled at the Quesada Cigar factory in Licey, Dominican Republic.