Cigar Industry

ProCigar Festival Returns To Dominican Republic

Mar 2, 2022 | By Gregory Mottola
ProCigar Festival Returns To Dominican Republic
Photos/ProCigar/michywatchao

Cuba canceled its cigar festival this year. So did Nicaragua. But neither setback deterred ProCigar, and in the Dominican Republic, the party was back. Cigar fans came from all over the world eager to return to the island of Hispaniola for the Dominican Republic's cultural celebration of premium tobacco and the first major cigar festival since the start of the pandemic. 

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Carlos Fuente Jr. gives a tour of Tabacalera A. Fuente y Cia., a grand factory that’s home to such brands as Arturo Fuente Don Carlos and Fuente Fuente OpusX.

“We analyzed all the statistical information from the state agencies responsible for preserving the health of citizens, so we knew it was safe and possible to hold the festival,” assured ProCigar president Henke Kelner. “ProCigar has a commitment towards our sector, we took all control measures, and we achieved it.”

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The climate is warm and dry at the La Canela farm, where Litto Gomez of La Flor Dominicana talks about the unique characteristics of his tobacco.

While canceled in 2021 due to Covid-19, ProCigar held its 14th festival last week, and according to the organization, it attracted around 450 international guests from more than 20 countries—about the same numbers as the last ProCigar festival in 2020. Along with 400 local attendees, most of whom are in the industry, ProCigar estimates total attendance to have reached 850 people. All guests had to show proof of vaccination or a negative Covid-19 test.

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La Aurora is the oldest premium cigar factory in the Dominican Republic. The rollers here are busy making a host of brands that include Fernando León and La Aurora Preferidos.

Since its premiere in 2008, the ProCigar festival has served as an up-close, behind-the scenes exhibition of the Dominican Republic’s premium cigar industry, offering picturesque outings to tobacco fields and bustling factory tours that demystify the entire cigarmaking process. Every evening ends with the industry convening for a smoke-friendly gala dinner. The weather makes this festival a warm, mid-winter escape, and guests are typically given more cigars than they can carry. Naturally, smoking is constant throughout every event, day or night. 

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A ProCigar tradition, The White Party is held at the Monumento a los Héroes de la Restauración in the center of Santiago. It’s one of three gala evenings.

One of the largest draws is being able to meet the men and women behind some of the world’s most famous cigars. Everyone from Carlos Fuente Jr., Guillermo Leon and Jochy Blanco to Litto Gomez, Manolo Quesada and Nirka Reyes are there to personally give tours and walk you through the entire production process.

Each day, guests are given a choice of itinerary, and this year’s participating manufacturers included: La Flor Dominicana, De Los Reyes Cigars, General Cigar Co., Altadis U.S.A., E. P. Carrillo, Quesada Cigars, La Aurora, Arturo Fuente Cigar Co., Tabacalera Palma and PDR Cigars. If you missed a tour during the week, Friday served as the ProCigar Field Day, a leisurely morning and afternoon where you could meet the cigarmakers and puff away under a tent set up on a tobacco field.

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Prolific leaf grower Siegfried Maruschke of José Mendez & Co. becomes fast friends with a festival guest as he shows fields of tobacco that will be used in some of the Montecristo lines.

Past ProCigar festivals have started in La Romana at the Casa de Campo resort and featured beach activities and a tour of Altadis’ Tabacalera de Garcia factory, but this year, the festival was a bit shorter, beginning right in Santiago, which is the epicenter of the Dominican Republic’s cigarmaking industry. 

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No matter the tour or evening event, there was no shortage of cigars at the ProCigar Festival.

All the events have a fairly casual air, save for the formal evening dinner and charity auction on the last night, which has always been held at the Centro Español in Santiago. This year’s auction showcased an array of rare and one-of-a-kind humidors, ultimately raising $350,000 for three charities: Voluntariado Jesús con los Niños (to benefit ill children), Sociedad San Vincent de Paúl (to help low-income seniors) and A Home For My Family, a housing program initiated by ProCigar to assist the struggling employees of its member companies.

Formed in 1992, ProCigar is an organization dedicated to maintaining the quality standards and international reputation of Dominican cigars. Every major manufacturer of premium cigars in the Dominican Republic is part of ProCigar.

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The cigarmakers of ProCigar toast to the organization’s 30th anniversary on the last evening of the festival.
Dominican Republic ProCigar

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