Porsche Design Customized Chronograph

Just as a potential Porsche 911 buyer is greeted with a host of options, Porsche Design now invites you to play watch designer by creating your own customized chronograph. Six years in the making, a new online watch configurator is based on Porsche’s popular car configurator. The new feature allows for approximately 1.5 million different design combinations.
Unique among car-affiliated watches, Porsche Design falls under the manufacturer’s umbrella, which allows it to draw directly on the resources of the automotive division for what is an authentic connection to the cars they represent.
Starting with a base 42 mm Chronotimer Series 1 model ($4,200), you …