Cigar Aficionado

Poll Shows Holiday Season Cigar Sales Up

Poll Shows Holiday Season Cigar Sales Up

It was a happy holiday season for U.S. tobacconists, according to a pair of recent surveys conducted by the International Premium Cigar and Pipe Retailers Association. During two prominent holiday shopping periods—the weekend after Thanksgiving and the week leading up to Christmas—more than half of the premium cigar retailers who participated in the IPCPR polls reported an increase in total sales volume, compared to the same time frame in 2016.

Sales were up for 56 percent of tobacconists between Thanksgiving Day and the following Sunday, November 26, compared to last year. While 55 percent of respondents to the second survey, which gauged sales between December 18 and 24, saw an increase in sales during the popular shopping week before Christmas.    

“It is possible that these numbers are merely indicators of an industry-wide uptick in business,” said Greg Vickers, retailer member services manager for the IPCPR. “The survey size captured a statistically significant percentage of the total number of member retailers in the IPCPR database.”

The post-Thanksgiving findings were based on data provided by 68 domestic retail members of the IPCPR. The pre-Christmas survey had a slightly larger sample size of 96 retailers.