Padilla Finest Hour, the Winston Churchill-inspired cigar that comes in three versions, is soft-launching at select cigar stores this week. A formal, nationwide release will begin next week, with an official launch party scheduled at Casa De Montecristo by Prime Cigar & Whiskey Bar in Miami on January 24 at 7 p.m.
“We start shipping to select retailers this week,” brand owner Ernesto Padilla told Cigar Aficionado. The launch party “will start off with private members tasting at the lounge with Havana Club rum. [Bacardi] will be on hand to create their custom cocktails with their brand ambassador. At 8 p.m. we will then feature the cigars and drinks to the general public in attendance,” Padilla added.
Some of the retailers who are expected to receive Finest Hour this week include: Cuban Crafters Cigars in Miami; Mt. Vernon Tobacco in Baltimore; Lordsburg Cigar Lounge in La Verne, Calfornia; Brown and Sons Premium Cigars in Olympia, Washington; and Lake Worth Cigars in Fort Worth, Texas.
Padilla Finest Hour Oscuro is draped in a Connecticut broadleaf wrapper with a double Nicaraguan binder and filler tobaccos from Nicaragua and Honduras. Finest Hour Sungrown is a Nicaraguan puro, enrobed in a Habano-seed cover leaf. Finest Hour Connecticut is rolled with an Ecuadoran Connecticut wrapper with a double Nicaraguan binder and Dominican and Nicaraguan filler.
The cigars ship in the same three sizes across the three blends: Robusto, at 5 inches by 52 ring gauge ($7.50); Toro, at 6 by 52 ($8.25,); and 6x60 ($8.90), with the same dimensions as its name. Each will come in boxes of 20.
Padilla is not releasing the name of the factory that rolls Finest Hour at this time.