On Friday at 6 p.m., the ambassadors for General Cigar Co.'s La Gloria Cubana brand will direct a nation of cigar enthusiasts armed with Serie N cigars to light up and kick off an industry first—a nationwide online cigar tasting.
Participants watching the broadcast at www.lagloriacigars.com/serieN will be encouraged to ask the members of Team La Gloria questions through Twitter and Facebook.
In addition to being streamed through the brand's website, specially selected retailers will be participating in a live, open forum chat on Skype.
For more on this story, see the March 22 Cigar Insider, launching later today.
To read the Cigar Aficionado feature story about the team of men behind the La Gloria Cubana cigar brand, click here.