1 Year of Cigar Aficionado for $10 PLUS a Free Gift!

Cigars

Oliva Serie V Melanio To Come QR Encoded

Aug 27, 2020 | By Andrew Nagy
Oliva Serie V Melanio To Come QR Encoded
Photo/Oliva Cigar Co.

Ever smoked an Oliva Serie V Melanio and wanted to know more more about the cigar? Soon you will be able to know where your Serie V Melanio was rolled, what types of tobaccos it includes and even who rolled it as Oliva Cigar Co. has begun phasing in its new QR code program.

Today’s consumers are increasingly demanding product transparency from the brands they enjoy. For many, being able to access the story behind a product is just as important as the quality.

In response to this growing trend, Oliva Cigar Co. will now be including a card with a QR code in each box of Oliva Serie V Melanios. Anyone who scans the card will be able to access detailed background information on that particular box of cigars.

After scanning, a consumer is sent to a website where they can learn about the bonchero (buncher) and rolero (roller) who rolled the cigar. Additionally, the QR code website also relays information on the factory where the cigar was made, as well as the types of tobacco in the blend.

“The primary goal of this program is to enhance the information that a cigar smoker has about his cigar,” said Frederik Vandermarliere, the third-generation owner of J. Cortès Cigars N.V., which purchased Oliva Cigars in 2016.

For now, the QR code cards will only be included in boxes of the Serie V Melanio brand, a cigar of primarily Nicaraguan tobacco, save for the Ecuador Sumatra wrapper. It’s Oliva’s top premium brand, and the figurado was Cigar Aficionado’s 2014 Cigar of the Year. Vandermarliere added that boxes with the QR code inside are currently shipping, and most countries will see the new boxes by the end of the year.

Nicaragua Oliva Oliva Cigar Co.

More in Cigars

See all
MoyaRuiz Cigars Gets a Refresh, Announces New Releases

MoyaRuiz Cigars Gets a Refresh, Announces New Releases

The creative MoyaRuiz Cigars announced it is making changes to its business including a new logo, a …

Sep 17, 2020
La Aurora Announce 107 Nicaragua for U.S. Market

La Aurora Announce 107 Nicaragua for U.S. Market

Dominican-based La Aurora S.A. is going Nicaraguan with their first-ever Nicaraguan puro, and it will …

Sep 17, 2020
E.P. Carrillo Pledge Ships, Contest Begins

E.P. Carrillo Pledge Ships, Contest Begins

E.P. Carrillo Pledge is now on its way to cigar shops nationwide, which means the affiliated contest …

Sep 14, 2020
Caldwell Charity Cigar to Benefit 9/11 First Responders

Caldwell Charity Cigar to Benefit 9/11 First Responders

Robert Caldwell of Caldwell Cigar Co., Tony Bellato of La Barba Cigar and artist Jaclyn Sears teamed …

Sep 10, 2020
Charter Oak Habano to Debut in a Few Weeks

Charter Oak Habano to Debut in a Few Weeks

Foundation Cigar Co. will soon launch Charter Oak CT Habano, a new line extension for Charter Oak, …

Sep 8, 2020
Limited-Edition Aladino Returning in November

Limited-Edition Aladino Returning in November

The Aladino Corojo Reserva No. 4, a special limited-edition cigar from JRE Tobacco Co., is returning …

Sep 2, 2020