The demand for Oliva Cigar Co.'s Oliva Serie V Melanio Figurado has soared since being named Cigar of the Year by Cigar Aficionado. Limits on tobacco and manpower severely constrict the Miami Lakes, Florida, company's ability to get enough cigars to the retail chain.
Oliva received orders for the equivalent of eight months of normal sales in the two weeks after news of the cigar making No. 1 went public on CigarAficionado.com. The cigar, a shaped smoke that measures 6 1/2 inches long by 52 ring gauge, was given a score of 96 points, classic on Cigar Aficionado's 100-point scale.
The figuardo itself is a complex shape, requiring extremely talented manpower to put it together. Oliva has begun to train more rollers to make that size, but there are limits to what can be done.
"Rolling figurados takes experienced rollers. Training additional figurado rollers is underway but will also take a while. A slight increase will be possible but not significant," company president Jose R. Oliva told Cigar Aficionado.
To commemorate the achievement of being named Cigar of the Year, Oliva is creating a limited-edition Melanio humidor. There will be 1,000 of the humidors, each of them hand-numbered and signed by a member (or members) of the Oliva family. They will contain 50 Oliva Serie V Melanio cigars (in various sizes, not just the Figurado) and will be offered to cigar shop owners at the International Premium Cigar & Pipe Retailers Trade Show this summer.
The suggested retail price is going to be $1,000, but many details still have to be worked out before the product is finalized.
For the full story, see today's Cigar Insider.