Oliva Responds to Massive Demand for Melanio

The demand for Oliva Cigar Co.'s Oliva Serie V Melanio Figurado has soared since being named Cigar of the Year by Cigar Aficionado. Limits on tobacco and manpower severely constrict the Miami Lakes, Florida, company's ability to get enough cigars to the retail chain.

Oliva received orders for the equivalent of eight months of normal sales in the two weeks after news of the cigar making No. 1 went public on CigarAficionado.com. The cigar, a shaped smoke that measures 6 1/2 inches long by 52 ring gauge, was given a score of 96 points, classic on Cigar Aficionado's 100-point scale.

The figuardo itself is a complex shape, requiring extremely talented manpower to put it together. Oliva has begun to train more rollers to make that size, but there are limits to what can be done.

"Rolling figurados takes experienced rollers. Training additional figurado rollers is underway but will also take a while. A slight increase will be possible but not significant," company president Jose R. Oliva told Cigar Aficionado.

To commemorate the achievement of being named Cigar of the Year, Oliva is creating a limited-edition Melanio humidor. There will be 1,000 of the humidors, each of them hand-numbered and signed by a member (or members) of the Oliva family. They will contain 50 Oliva Serie V Melanio cigars (in various sizes, not just the Figurado) and will be offered to cigar shop owners at the International Premium Cigar & Pipe Retailers Trade Show this summer.

The suggested retail price is going to be $1,000, but many details still have to be worked out before the product is finalized.

For the full story, see today's Cigar Insider.




""As you may or may not know CA goes through an extensive blind tasting elimination tournament of sorts to see what cigar is the most consistent in its ratings and this cigar is what stood the test of the ratings over and over. CA is the most comprehensive ratings out there. Whether you prefer it our not is a matter of opinion rather than a thorough coordination of tastings" With that said im glad Patrick shared his opinion. It is exactly what comment sections are for. I also enjoyed this cigar, but, in my opinion, wouldnt have rated it cigar of the year either. Now the maduro... thats cigar of the year material..." —February 20, 2015 18:36 PM
""They were ok, But cigar of the year. I don't think so." As you may or may not know CA goes through an extensive blind tasting elimination tournament of sorts to see what cigar is the most consistent in its ratings and this cigar is what stood the test of the ratings over and over. CA is the most comprehensive ratings out there. Whether you prefer it our not is a matter of opinion rather than a thorough coordination of tastings. " —February 18, 2015 20:49 PM
"They were ok, But cigar of the year. I don't think so." —February 18, 2015 10:23 AM
"I picked up a box the day they were announced. I'm looking forward to having my 1st one soon. " —February 17, 2015 20:19 PM
"What an incredibley self-aggrandizing piece. Chapeau" —February 17, 2015 10:35 AM