Olde World Reserve Coming Back To Cigar Shops

Olde World Reserve Coming Back To Cigar Shops

Rocky Patel is bringing back one of his biggest hits, the Rocky Patel Olde World Reserve, which debuted in 2005. The cigar was the first Rocky Patel cigar to appear in Cigar Aficionado’s Top 10, when it made the 2009 list, but it was pulled from national markets due to a supply problem with the wrapper leaf back in 2012. The cigar is coming back to major distribution, and will be on sale at the trade show in Las Vegas next month.

The Rocky Patel Olde World Reserve Maduro Torpedo was Cigar Aficionado’s No. 8 cigar of 2009 with a score of 92 points. The cigar was cloaked in a dark, Costa Rican wrapper, which gave the cigarmaker trouble.

In 2012, Olde World Reserve was taken out of the Rocky Patel portfolio as a national brand due to short supplies of the Costa Rican maduro wrapper, which Patel needed for The Edge Maduro, part of his best-selling cigar line. The Olde World blend was still available, but only on a far more limited basis, via catalog retailer Thompson Cigar.

The company says demand for Olde World remained strong, so Olde World Reserve Maduro and Olde World Reserve Corojo will be reintroduced at the International Premium Cigar & Pipe Retailers show next month. 

There are some changes from the original. Those who remember the first Olde World recall its curious use of a homogenized tobacco leaf as a sort of branded foot band—it wasn’t meant to be smoked, but was used as a form of sleeve to dress up the cigar. Those are gone. The boxes and bands have also been redesigned, giving them a more upscale and modern look. And they are being made in more than one factory. 

“I wanted to do something different with these classic brands, so we decided to have both of our cigar factories produce one line each. One brand rolled in Honduras. The other made in Nicaragua,” said Rocky Patel, president and chief executive officer of Rocky Patel Premium Cigars. Ten years ago, the two brands were both rolled at the Paraiso factory in Danlí, the cigarmaking capital of Honduras.

The new Olde World Reserve Corojo will be made at the same factory, using Honduran Corojo wrapper, Nicaraguan fillers and binder, the same blend it had back in the old days. Olde World Reserve Maduro, however, will be made at TaviCusa, Patel’s Nicaraguan cigar factory. That smoke will be rolled from Costa Rican Maduro wrapper, Honduran and Nicaraguan fillers, and a Nicaraguan binder. The original Olde World Reserve Maduro didn’t have Nicaraguan filler in its blend.

The Torpedo shape that earned that 92-point rating is not part of these new lines. Both Corojo and Maduro varieties will come in three sizes: Robusto, measuring 5 1/2 inches long by 54 ring gauge, with a suggested retail price of $9; Toro (6 1/2 by 52, $10) and Sixty (6 by 60, $11). All the sizes are box-pressed and come in boxes of 20.