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New World Puro Especial Gets a Redesign

May 25, 2021 | By Gregory Mottola
New World Puro Especial Gets a Redesign
Photos/A.J. Fernandez Cigar Co.
The new, redesigned boxes shown here give the New World Puro Especial line continuity across the entire New World series.

The glossy red boxes that once held New World Puro Especial cigars by A.J. Fernandez are now a thing of the past. Starting June 1, Puro Especiales will come in new packaging as the remaining red boxes are phased out.

While the original boxes were certainly eye catching in the humidor, the presentation was very inconsistent with the rest of the New World series. According to A.J. Fernandez, the packaging was redesigned for better brand continuity. Now, the New World Puro Especiales conform to the same dress-box pattern as New World Connecticut, New World Cameroon and New World Oscuro, only with a different color scheme to differentiate the line from the other brands.

Camacho

New World Puro Especial was released in 2017 and is A.J. Fernandez’s expression not only of Nicaraguan tobacco, but of Estelí in particular, as the blend consists solely of Nicaraguan leaf grown in that region. Although the packaging has been updated, the blend is not changing.

Retailing from $8.40 to $9.50 per cigar, New World Puro Especial comes in four sizes: Short Churchill, Robusto, Gordo and the Toro, which was Cigar Aficionado’s No. 12 cigar of 2017.

Nicaragua New World A.J. Fernandez Cigar Co.

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