The second edition of the La Flor Dominicana's Factory Press smokes will debut at the Retail Tobacco Dealers of America trade show in July.
The new Factory Press will have a different size and blend from the original, and will be packed in the trays used to give the pressed cigars their squared-off shape. The first edition, called the Prensado, was a hit, selling out the second day of last year's trade show, said Gomez. "People call the office [for it] every day -- it's gone," he said.
For more on this story, see the April 25 issue of Cigar Insider.