Get 1 Year of Cigar Aficionado for Just $10 + A Free Gift!

Cigar Industry

New President of Nicaragua’s Tobacco Association

Jan 20, 2015 | By Gordon Mott
New President of Nicaragua’s Tobacco Association

Juan Ignacio Martinez, the executive president of Joya de Nicaragua, has been named the new president of the Nicaraguan Association of Tobacco Producers. The announcement was made last Friday during the fourth annual Nicaraguan cigar festival, Puro Sabor. Martinez was elected during a board meeting held in Estelí, Nicaragua.

Martinez replaces Nestor Plasencia Jr. of the Plasencia cigar company. Plasencia had led the organization for the last five years and had helped expand it to include 15 cigar companies and tobacco growers, the majority of the major players in Nicaragua's cigar business. The companies involved are Agrotobaccos, A.J. Fernandez, ASP, Drew Estate, Joya de Nicaragua, My Father Cigars, NACSA, Padrón, PENSA, Plasencia, Procenicsa, Scandinavian Tobacco Group, Tabacalera Oliva, Tabacalera Tavicusa and Tabacos de Nicaragua.

"One of my challenges is to help the organization continue to formalize its work, especially here in Nicaragua," Martinez said in an interview. "One of the things you don't see abroad is the way we relate with the government and other private companies, which allows the cigar industry here to develop and to operate and perform very freely and openly."

"The tobacco sector is the sixth most important export product," Martinez said, "and the only one that really generates value. We exports brands. The others are commodities. Gold. Coffee. Meat. What we do, not only in terms of employment and value in the country, we bring the name of the country to the rest of the world."

Martinez oversees Joya de Nicaragua, which was acquired by his father, Alejandro Martinez Cuenca, more than 20 years. Joya de Nicaragua was the first major cigar brand produced in Nicaragua in the early 1970s, and was once owned by then-Nicaraguan President Anastasio Somoza.

Nicaragua

More in Cigar Industry

See all
Big Smoke Meets WhiskyFest Now Slated For Fall

Big Smoke Meets WhiskyFest Now Slated For Fall

In an unprecedented merging of two major lifestyle events, Big Smoke Meets WhiskyFest is on for 2021 …

Jan 19, 2021
Covid Cancels 2021 TAA Convention

Covid Cancels 2021 TAA Convention

Previously scheduled for April 11 to 15 in the Dominican Republic, the TAA trade show will now be …

Jan 8, 2021
Timeless, Metropolitan and Epoca Are Returning

Timeless, Metropolitan and Epoca Are Returning

Former Nat Sherman brands, such as Timeless and Metropolitan, have been acquired from Altria by …

Jan 6, 2021
Special Report: 2020 Year in Review

Special Report: 2020 Year in Review

This year in review by Cigar Insider represents a data-driven reflection of the premium cigar …

Dec 22, 2020
NYC’s Grand Havana Room Closes For At Least One Year

NYC’s Grand Havana Room Closes For At Least One Year

New York City is losing its most exclusive cigar club for at least one year. The urbane Grand Havana …

Dec 17, 2020
Hostos Fernandez Quesada Opens Cigar Factory in Dominican Republic

Hostos Fernandez Quesada Opens Cigar Factory in Dominican Republic

After more than 20 years working for others in the cigar industry, Hostos Fernandez Quesada has gone …

Dec 14, 2020